Toast It, the frozen arepa brand from Shark Tank Season 15, has an estimated net worth of roughly $1 million to $3 million today. The founders have never shared an official number, so that range is an estimate built from the deal terms, retail growth, and public funding records. What is certain: the brand landed a $150,000 investment from Daniel Lubetzky for 20% equity, which set its value at $750,000 on the night of the pitch.
One more thing most people miss. Toast It changed its name. In March 2025 it rebranded as Kiosco, and that is the name on the packages in stores today. Here is the full story.
What is Toast It’s net worth today?
The honest answer is a range, not a single figure: somewhere around $1 million to $3 million. Estimates sit at the lower end when they lean on the $750,000 post-deal valuation and add modest growth. They climb higher when they factor in the brand’s push into major retail chains and its expanded product line.
No exact number exists because Toast It is a private company. Private founders do not have to publish revenue or valuation, and these two haven’t. Public records from PitchBook show the company has raised about $170,000 in total and runs lean with a small team out of Miami. That points to a real, growing small business rather than a multi-million-dollar giant, which is why the grounded estimate lands closer to the $1 million to $2 million mark than the top of the range.
Bottom line: treat any single net worth figure you see as an educated guess. The brand is healthy and expanding, but the founders have not confirmed a dollar amount.
What was the Toast It Shark Tank deal?
Sisters Maria Fernanda (“Mafe”) and Maria Corina (“Coco”) Cabezas walked into the Tank asking for $100,000 in exchange for 5% equity, which valued the company at $2 million. The sharks liked the arepas but worried about the thin profit margins. After some back and forth, guest shark Daniel Lubetzky, the founder of KIND Snacks, made the deal that stuck.
He invested $150,000 for 20% equity. That put the company’s value at $750,000 the moment the handshake happened, well below the $2 million the sisters had hoped for. Kevin O’Leary had offered the same money for the same stake, but the sisters chose Daniel for his background in building a mission-driven food brand. Here is how the numbers break down.
| Detail | Figure |
| Original ask | $100,000 for 5% equity |
| Valuation they pitched | $2 million |
| Final deal (Daniel Lubetzky) | $150,000 for 20% equity |
| Post-deal valuation | $750,000 |
| Total capital raised to date | About $170,000 |
| Season and episode | Season 15, Episode 2 (aired October 2023) |
The margins were the sticking point on stage. Each unit sold for about $3.23 and cost $2.30 to make, leaving roughly 20% profit after distribution. The sisters had just bought new machinery and cut a deal to halve their packaging cost, which is a big reason Daniel was willing to bet on them.
Why do the net worth figures differ so much?
You will see numbers ranging from $750,000 to $3 million for the same brand. They differ for a few simple reasons:
- Starting point. Some estimates begin at the $750,000 deal valuation. Others start from the $2 million the founders originally pitched.
- Growth assumptions. A guess that adds 10% growth a year lands far lower than one that assumes retail expansion doubled sales.
- Timing. An estimate from 2023 will be smaller than one written after the brand reached Walmart, Publix, and Whole Foods shelves.
- Revenue vs. net worth. Yearly sales and company net worth are not the same thing, and some figures blur the two.
On the show, the sisters reported about $200,000 in sales the previous year and $190,000 in just five months of the current year, with an end-of-year target near $500,000. Steady growth like that supports a valuation in the low millions, not the high ones.
The rebrand: Toast It is now Kiosco
In March 2025, timed to Women’s History Month, Toast It became Kiosco. The name comes from the open-air kiosks found across Latin America, the corner spots where people gather over food. The founders framed it as a way to grow beyond arepas into the wider world of Latin flavors.
If you are shopping for the brand today, look for Kiosco, not Toast It. The official site now lives at eatkiosco.com, and packages carry the line “From Shark Tank to your table.” Some retailer listings still note “previously Toast-It” to help longtime fans find it.
The rebrand came with momentum. Kiosco earned a spot in PepsiCo’s Greenhouse Accelerator program for Latino-owned food startups, and its story ran in outlets from Entrepreneur to Telemundo. For a business where less than 2% of venture funding goes to Latina-led companies, that reach matters.
Where can you buy Toast It (Kiosco) now?
The arepas are sold frozen in major grocery chains, mostly across the southeastern U.S., plus online. You can find them in Publix, Walmart, and Whole Foods, with the company expanding toward Texas and the Northeast where large Latin American communities live.
The lineup has grown past the original corn arepa. It now includes Chia Flaxseed and Yuca arepas, plus Colombian Pandebono Bites (cheese bread) and Plantain Buñuelos. Everything is gluten-free, made with simple ingredients, and ready in about five minutes in a toaster. A single arepa runs around 130 calories with a few grams of protein, which is the health angle that first caught the sharks’ attention.
Who are the founders behind Toast It?
Toast It was started by Maria Fernanda and Maria Corina Cabezas, two sisters who moved to the U.S. from Venezuela about eight years before their Shark Tank appearance. They left during a period of political and economic instability, built careers here (one in consumer goods, one in banking), and missed the food they grew up eating.
They started making arepas in their own kitchens as a shortcut for busy weeknights, then turned that idea into a real production business. By the time they pitched, both had quit their jobs to run the company full time. That all-in commitment, plus their cultural mission, is what won Daniel over on stage.
Frequently asked questions
Did Toast It get a deal on Shark Tank?
Yes. Guest shark Daniel Lubetzky, founder of KIND Snacks, invested $150,000 for 20% equity. Kevin O’Leary offered the same terms, but the sisters chose Daniel for his food-brand experience.
What is Toast It’s net worth in 2026?
Estimates range from about $1 million to $3 million. The founders have never confirmed a figure, so treat any single number as a rough guess based on the deal and the brand’s retail growth.
Is Toast It still in business?
Yes, but under a new name. Toast It rebranded as Kiosco in March 2025. The brand is active, selling frozen arepas in major chains and expanding to new regions.
How much did Toast It raise on Shark Tank?
The company got $150,000 on the show for 20% equity. Public records show it has raised roughly $170,000 in total, including later accelerator backing from PepsiCo’s Greenhouse program.
Where can I buy Toast It arepas?
Look for the Kiosco brand, sold frozen at Publix, Walmart, and Whole Foods, mainly across the southeastern U.S., plus online at eatkiosco.com. Flavors include corn, chia flaxseed, and yuca.
Conclusion
Toast It, now Kiosco, is worth an estimated $1 million to $3 million, with no official figure from the founders. What is confirmed is the Shark Tank deal: $150,000 from Daniel Lubetzky for 20% equity, a $750,000 valuation on the night, and about $170,000 raised in total. If you want the product, look for Kiosco in the frozen aisle at Publix, Walmart, or Whole Foods. A good result here looks like steady retail growth, and that is exactly what the brand has shown.
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