Lion Latch is worth an estimated $1 million to $1.3 million. That figure rests on more than $4 million in lifetime sales, all earned after the company left Shark Tank without a deal. Below is where that number comes from and how a small plastic jewelry holder grew into a real business.
What is Lion Latch’s net worth?
Most current estimates put Lion Latch’s net worth in the range of $1 million to $1.3 million. The company is privately owned, so there’s no official balance sheet, but the estimate lines up with its sales history and the $1 million valuation the founder used on Shark Tank.
The clearest hard number is sales. By mid-2024, Lion Latch had passed $4 million in lifetime sales. For a small consumer-product company still run by its founder, a net worth around the value of a year or two of steady revenue is a reasonable read.
Quick take: about $1 million to $1.3 million in value, standing on $4 million-plus in total sales.
How the estimate is built
Net worth here means the value of the business, not the personal wealth of the founder. Since Lion Latch doesn’t publish its finances, the number is pieced together from what is known.
Start with the pitch. On the show, founder Lerin Lockwood asked for $150,000 for 15% of the company. That sets an implied value of $1 million at the time of filming.
Then layer on growth. The business went from $530,000 in five years of pre-show sales to over $4 million in lifetime sales by 2024, and it landed on the Inc. 5000 list of fast-growing companies. A steady, profitable operation growing that fast supports a value at or above that original $1 million mark, which is how the $1 million to $1.3 million range is reached.
| Figure | Amount |
| Estimated net worth | $1 million to $1.3 million |
| Lifetime sales (mid-2024) | Over $4 million |
| Sales before Shark Tank | $530,000 over five years |
| Best pre-show year (2020) | $230,000 in sales |
| 2020 profit | Just over $50,000 |
| Shark Tank ask | $150,000 for 15% equity |
What is Lion Latch?
Lion Latch is a small, portable jewelry holder. It’s a compact plastic container with a carabiner-style ring that locks the lid shut and clips onto a keychain, bag, or belt loop, so you can stash rings and earrings during sports or a workout without losing them.
Lockwood came up with it after her engagement ring got bent and lost a stone during a softball game because she had nowhere safe to keep it. She first made the holders on a 3D printer for herself and other teachers, then moved to real manufacturing once demand grew. The design is patented.
What happened on Shark Tank?
Lion Latch appeared on Season 13, Episode 1 of Shark Tank, which aired on October 8, 2021. Lockwood asked for $150,000 in exchange for 15% equity, a $1 million valuation.
She told the Sharks the company had made $530,000 in sales over five years, with $230,000 of that in 2020 alone and just over $50,000 in profit that year. She also explained her big problem: manufacturing. She had gone through several factories and was still packing and shipping every unit herself.
No Shark invested. Lori Greiner felt Lockwood could sort out manufacturing on her own, and Barbara Corcoran thought the business was too small. Lockwood left without a deal. You can watch the episode on Amazon Prime Video.
How the business grew after the show
Leaving without a deal turned out fine. Lion Latch grew faster after the show than before it.
The turning point was fixing manufacturing. Lockwood partnered with a Texas-based factory that kept up with orders while holding quality and cost steady. That freed her to sell instead of ship.
The next big move was social media. In March 2023, Lion Latch became one of the first brands on TikTok Shop and pulled in more than 20,000 orders in three months. The account grew past 400,000 followers, and the sales rush pushed the company into a new headquarters.
- Lifetime sales topped $4 million by mid-2024.
- The company made the Inc. 5000 list of fastest-growing private firms.
- The product line expanded to travel jewelry cases, wristlets, AirTag holders, and branded tumblers.
In April 2025, Lockwood wrote a first-person piece for Inc. about the years of failed factories and long drives to Dallas before she found a production partner that stuck. You can read her account on Inc.com.
Who owns Lion Latch?
Lerin Lockwood owns Lion Latch outright. Because no Shark invested, she kept 100% of the company, so she holds all the equity and makes every call on where the business goes next.
Full ownership also means the net worth of the business and her stake in it are effectively the same thing. If the company is worth around $1 million to $1.3 million, so is her share of it.
Frequently asked questions
Did Lion Latch get a deal on Shark Tank?
No. Lerin Lockwood asked for $150,000 for 15% equity, but no Shark invested. They felt the business was too small and that she could fix her manufacturing herself.
How much has Lion Latch made in sales?
The company passed $4 million in lifetime sales by mid-2024. Before the show it had made $530,000 over five years, so most of its sales came after Shark Tank.
Is Lion Latch still in business?
Yes. Lion Latch is still active and selling through its website, Amazon, and TikTok Shop, with an expanded product line that now includes travel cases, tumblers, and AirTag holders.
Who owns Lion Latch?
Founder Lerin Lockwood owns 100% of the company. Since no Shark took equity, she kept full control and all of the ownership.
What is the Lion Latch product?
It’s a small plastic jewelry holder with a locking carabiner ring that clips onto a bag or keychain, made to keep rings and earrings safe during sports and workouts.
Conclusion
Lion Latch is worth an estimated $1 million to $1.3 million, and the founder owns all of it. The number holds up because the company backs it with real results: more than $4 million in lifetime sales, a spot on the Inc. 5000, and steady growth driven by a fixed supply chain and a strong TikTok following. A good result here looks like exactly what happened, a no-deal pitch that still turned into a profitable, growing business.
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