Round21 is privately held and has never published its financials, so no confirmed net worth exists for the company. The clearest number on record is a $2.5 million valuation, set by Kevin O’Leary’s offer on Shark Tank in March 2022. Jasmine Maietta had walked in asking for more than three times that. The deal she shook on never closed, and the brand selling product in 2026 looks very different from the one she pitched.
What is round21’s net worth?
There is no verified net worth for round21, and there probably won’t be one for a while. Net worth means assets minus liabilities. Companies that stay private in the US don’t have to file either figure, and round21 hasn’t.
What does exist is a pair of valuations, and a valuation measures something else: the price someone is willing to pay for a slice of a business. Round21 has two on public record, and both come from the same night of television.
| Moment | Terms | Implied value of round21 |
|---|---|---|
| The ask | $250,000 for 3% | $8.33 million |
| The accepted offer | $250,000 for 10% plus 1.5% of NFT sales | $2.5 million |
It helps to set those against sales. Round21 expected about $510,000 in revenue for 2021. The $8.33 million ask works out at roughly 16 times that year’s sales. O’Leary’s $2.5 million works out at about five times. Small consumer brands usually change hands closer to the second number than the first, and that gap is most of the reason the room pushed back.
Neither figure was ever settled in cash. The higher one was an opening position. The lower one was accepted on camera, then the investment was never completed, so nobody bought in at that price either.
A firmer number would need one of two things to happen: an outside investor pricing a fresh round, or a buyer acquiring the company. Neither has happened in public since the show, which is why figures from a 2022 broadcast are still the only anchors anyone has.
How round21 got to the Shark Tank
Maietta started round21 in 2020, after two decades marketing for sports brands. The first product was a ping pong paddle covered in artwork, which sounds like a small idea until you remember where basketball was that summer. The NBA was playing inside a sealed campus in Florida, and round21’s paddles went in with the players, carrying messages about social justice and mental health.
That moment gave the company its opening. A Kickstarter campaign followed and beat its target. Basketballs, footballs, soccer balls and backboards came next, sold in limited drops designed by a rotating group of artists, with each artist taking either a flat fee or 10% of sales. By the time Maietta walked into the Tank she had a licence with the NBA and was selling NFL Players Association footballs carrying art tied to players including Tom Brady and Patrick Mahomes.
The numbers round21 put in front of the Sharks
Maietta pitched in Season 13, Episode 17, which first aired on ABC on 25 March 2022. The picture was a young brand with early traction and steady losses.
- About $354,000 in lifetime sales of physical products
- A further $20,000 from NFTs
- Roughly $510,000 in revenue expected for 2021
- Around $73,000 in gross profit on that revenue
- Cash burn of about $10,000 a month
- $1.39 million already raised from investors
The gross profit line drove everything that followed. Around $73,000 of margin on half a million dollars of sales leaves almost nothing to pay for growth, and it explains how a company with famous partners was still losing money every month.
Lori Greiner, Robert Herjavec and Daymond John all passed, Daymond because he thought it was too early for him. Mark Cuban asked why sales weren’t higher, heard about purchase orders with major sports retailers, and went out anyway because he was doing similar art and sport work with the Dallas Mavericks.
That left O’Leary, who was betting heavily on NFTs at the time. He opened at $250,000 for 15%. Maietta countered at 5% plus a 10% royalty on NFT sales. They landed on 10% and 1.5%.
Did the Kevin O’Leary deal close?
No. The handshake happened on camera, the paperwork never followed, and O’Leary has never held equity in round21. The $2.5 million valuation describes a price he was willing to name during a negotiation, not one he paid.
Timing had a lot to do with it. The NFT royalty was the piece he pushed hardest for, and the episode aired in March 2022, just as digital collectibles started sliding. By November that year FTX had filed for bankruptcy and the wider crypto market had gone with it. The sweetener that closed the deal on screen was worth close to nothing within months.
What happened to round21’s NFTs
They’re gone. Digital collectibles are no longer part of the range, and nothing on round21’s own store points to that side of the business today.
Cutting it cost less than you might think. NFTs were about $20,000 of lifetime sales against $354,000 in physical goods, so the revenue loss was small. What went with them was the pitch itself, the reason a Shark had wanted in at all. The company needed a different engine, and it found one.
Where round21 makes its money now
Licensed product, built mostly around women’s sports. Rather than selling art on a ball to individual fans, round21 designs collections under league and player association licences, then sells them through its own site, through team channels and through shops that stock the brand.
The current range covers all fifteen WNBA teams, the NWSL, the NBA, the NFL Players Association, the US Women’s National Team Players Association, Inter Miami CF, Atlanta United and the Mexican national team. A separate fine art strand licenses work by Jean-Michel Basquiat, Keith Haring and Sanyu. The catalogue now runs well past balls, into apparel, mini hoops, ties, golf and tennis gear. A tie from the WNBA anniversary series sells for $80.
Timing helped. The WNBA salary cap jumps to $7 million in 2026, up from $1.5 million in 2025, on the back of a media deal worth $2.2 billion. Money moving at that speed pulls merchandise along with it.
Recent releases show the model working. There has been a WNBA capsule with the actor Marsai Martin, a Stranger Things collection, drops with the Golden State Valkyries, the Indiana Fever and the Boston Celtics, and a series marking the WNBA’s thirtieth season. Maietta was named to Inc.’s 2025 Female Founders 500 list for close to that exact combination: athlete and artist collaborations, and product placed in art institutions.
Is round21 still in business?
Yes. As of August 2026 the store is live and shipping internationally, with new drops every month, a stockist locator and a wholesale programme for retailers. Those last two matter more than they look, because a brand winding down doesn’t keep recruiting shops to carry it.
The partnerships have kept coming as well. A 2025 collaboration with JPMorganChase, the third between the two, put round21 inside the bank’s work backing businesses in the women’s sports economy. At WNBA All-Star Weekend the brand ran collaborations alongside Under Armour and Unrivaled Basketball.
What is Jasmine Maietta’s net worth?
Also unpublished, for the same reason. Most of Maietta’s wealth sits in her stake in round21, and that stake is worth whatever a buyer would pay, which nobody has tested in public. She doesn’t own all of it either. The $1.39 million raised before the show, plus later investment, means outside shareholders hold a slice.
Her background explains the brand better than any dollar figure would. She played basketball at Bowdoin, then professionally in Spain for Club Baloncesto de Tres Cantos, then coached for six years. Marketing roles at Reebok, Hasbro, Under Armour and Peloton followed, and she left corporate life in 2020 to build round21. The company is based in Kensington, Maryland, just outside Washington, DC.
Frequently asked questions
Did round21 get a deal on Shark Tank?
Yes, on air. Kevin O’Leary offered $250,000 for 10% plus 1.5% of NFT sales, and Jasmine Maietta accepted. The investment was never completed after filming, so O’Leary never took a stake in the company.
What episode of Shark Tank was round21 on?
Season 13, Episode 17, first broadcast on ABC on 25 March 2022. Pawnix, Young King Hair Care and MAGICDATES pitched the same night, with Mark Cuban, Daymond John, Kevin O’Leary, Lori Greiner and Robert Herjavec on the panel.
How much money does round21 make?
At the time of the pitch, lifetime sales were about $354,000 in physical goods plus $20,000 in NFTs, with roughly $510,000 expected for 2021. No revenue figures have been published since, so current sales are unknown.
Does round21 still sell NFTs?
No. The digital collectibles side was shut down after the crypto market fell through 2022, and the company now sells physical products only, mostly licensed sports gear, apparel and accessories.
Where can you buy round21 products?
Directly from round21.com, which ships internationally, and from the shops listed on the brand’s store locator. New drops land monthly, and a tie from the WNBA anniversary series sells for $80.
Conclusion
Round21’s net worth isn’t published and no reliable figure exists for it. The two figures worth remembering are the $8.33 million Jasmine Maietta asked for and the $2.5 million Kevin O’Leary offered. Neither was ever paid, because the deal collapsed after filming. Judge the company on what can be checked instead: NFTs dropped, licensing across the WNBA, NWSL, NBA and NFLPA in their place, and a store still releasing new product every month in 2026.
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