The CEO of Cracker Barrel does not have a confirmed public net worth. What the filings do show is this: Julie Masino, who holds the job until August 10, 2026, earned about $13 million in total pay across her two full fiscal years in charge, and she leaves with a $4.63 million exit package. Her successor, David Deno, last reported company stock worth more than $3 million while he was CEO of Bloomin’ Brands.
Those are the numbers you can verify. A single exact net worth figure does not exist for either executive, because public filings only capture part of anyone’s wealth. This article lays out what the records show, what each CEO has earned over their career, and where honest estimates land.
Who runs Cracker Barrel right now?
Julie Felss Masino is president and CEO of Cracker Barrel Old Country Store through August 9, 2026. David Deno takes over on August 10 and joins the board the same day. Masino stays on as an adviser until October 9, 2026 to help with the handover.
The change caps a rough year for the brand. In August 2025, Cracker Barrel rolled out a simplified logo that dropped the “Old Timer,” the man leaning on a barrel who had anchored the sign for decades. Customers pushed back within hours, the stock slid, and the company restored the original logo about a week later. Eleven months on, the board published its CEO succession announcement naming Deno as the next chief executive.
What is Julie Masino’s net worth?
There is no official figure, and any single number attached to her name is an estimate. The verifiable floor comes from insider filings and proxy statements, and it breaks down like this:
- About $13 million in total Cracker Barrel compensation for fiscal 2024 and fiscal 2025 combined, most of it in stock and option awards.
- A $4.63 million exit payment, paid in equal installments over the two years after her employment ends.
- Roughly $1.4 million in company shares tied to her name in insider filings.
Her career before Cracker Barrel adds real earning history on top of that floor. She was president of Taco Bell International from 2020 to 2023 and president of Taco Bell North America before that, ran Fisher-Price at Mattel, and held senior roles at Starbucks and Sprinkles Cupcakes. Division-president jobs at companies that size typically pay well into seven figures a year. Stack two decades of senior pay on top of her Cracker Barrel earnings and a net worth somewhere in the low tens of millions is plausible, but anything beyond the filed numbers is an educated guess, not a fact.
Key takeaway: Masino’s verifiable money from Cracker Barrel alone, pay plus exit package, comes to roughly $17.7 million before taxes. Her full net worth is unpublished.
What Cracker Barrel paid Masino, year by year
Cracker Barrel’s proxy statements spell out her pay in detail. Her base salary was around $1 million, but equity awards did most of the lifting.
| Pay component | Fiscal 2024 | Fiscal 2025 |
| Base salary | $970,863 | $1,030,000 |
| Stock and option awards | $4,049,864 | $3,810,906 |
| Cash bonus | $1,133,270 | $1,380,586 |
| All other compensation | $529,714 | $141,123 |
| Total | $6,683,711 | $6,362,615 |
Figures come from Cracker Barrel proxy statements. Fiscal 2024 “all other” pay included a one-time relocation payment of about $350,000.
For fiscal 2024, her total pay worked out to about 360 times the pay of the company’s median employee, a ratio the company reports each year and that the AFL-CIO tracks on its Executive Paywatch page for Cracker Barrel. For context, the company brought in $3.48 billion in revenue in fiscal 2025 with about 76,000 employees across roughly 657 locations.
What Masino gets on the way out
Her exit package is worth $4,630,000, paid in equal installments over two years. She also keeps drawing her salary, at an annualized $1.03 million, through the end of her advisory period on October 9, 2026, and the company will cover her personal security costs for a period after that. The terms broadly match what she would have received if the company had terminated her without cause.
Who is David Deno, the incoming CEO?
David Deno, 69, is a restaurant-industry veteran with more than 40 years in the business. He ran Bloomin’ Brands, the parent of Outback Steakhouse and Carrabba’s, as CEO from 2019 to 2024 after seven years as its chief financial officer. Earlier he was CFO and then COO at Yum! Brands, led Best Buy’s international division, and had a stint running Quiznos. He currently sits on the boards of Krispy Kreme and Panera Brands.
His net worth is also unpublished. His last insider filings as Bloomin’ Brands CEO showed about 384,000 company shares worth more than $3 million at the time, and that is only the slice regulators require him to disclose. His pay as Bloomin’ CEO reached about $6.8 million in 2023 and $8 million in 2019, so four decades of executive earnings almost certainly put his real net worth well above the filed stock figure.
What Deno will earn at Cracker Barrel
His employment agreement, signed July 26, 2026, sets out the package plainly:
- A $1 million annual base salary.
- An annual bonus with a target of 125% of salary, starting after fiscal 2026.
- Long-term equity awards with an initial target of 360% of salary.
- A one-time sign-on award of $400,000, split evenly between restricted stock units and stock options.
- About $465,000 in relocation support, plus a corporate apartment and two flights home to St. Petersburg, Florida each month for six months.
If he hits his targets in a normal year, his total pay would land near $5.9 million before the sign-on extras. All incentive pay sits under the company’s clawback policy, meaning Cracker Barrel can take it back in certain cases.
How past Cracker Barrel CEOs compare
Sandra Cochran, who led the company from 2011 until Masino arrived in late 2023, built up far more company stock over her long run. Insider filings put her disclosed holdings at more than $14 million, including about 227,000 Cracker Barrel shares, plus stakes in Dollar General, where she serves as a director, and Books-A-Million, which she once ran. A twelve-year CEO tenure gives equity awards time to vest and compound, which is exactly what a two-and-a-half-year tenure like Masino’s does not.
Why there is no exact net worth figure
Net worth means everything someone owns minus everything they owe. For a public-company CEO, the SEC only forces one piece of that into the open: shares of companies where the person is an insider. Homes, savings, private investments, and debts stay private.
Two other things muddy the math. Reported pay is mostly stock and options that vest over years, so a $6.6 million pay year does not mean $6.6 million landed in anyone’s bank account. And the value of disclosed shares moves with the stock price every day. Cracker Barrel shares have traded in the mid-$50s recently, down sharply from their pre-2020 highs, which cuts the paper value of every executive’s stake. That is why the honest answer to this search is a verified floor and a reasonable range, not one tidy number.
Frequently asked questions
Who is the CEO of Cracker Barrel in 2026?
Julie Masino is CEO through August 9, 2026. David Deno, former CEO of Bloomin’ Brands, takes over on August 10, 2026. Masino remains in an advisory role until October 9, 2026.
What is Julie Masino’s salary at Cracker Barrel?
Her base salary in fiscal 2025 was $1.03 million. Her total pay was $6.36 million that year and $6.68 million in fiscal 2024, with stock and option awards making up most of the total.
What is David Deno’s net worth?
No confirmed figure exists. His last insider filings showed Bloomin’ Brands stock worth more than $3 million, and his CEO pay there reached about $6.8 million in 2023, so his actual net worth is likely well above the disclosed stock value.
How much severance is Julie Masino getting from Cracker Barrel?
Her exit package is worth $4.63 million, paid in equal installments over two years. She also draws her $1.03 million annualized salary through October 9, 2026 while serving as an adviser.
What was Sandra Cochran worth as Cracker Barrel CEO?
Insider filings put her disclosed stock holdings at more than $14 million, including about 227,000 Cracker Barrel shares plus stakes in Dollar General and Books-A-Million. Her full net worth was never published.
Conclusion
The CEO of Cracker Barrel has no confirmed net worth. Julie Masino’s verifiable Cracker Barrel money, roughly $13 million in pay plus a $4.63 million exit package, supports an estimated net worth in the low tens of millions. David Deno, who takes over on August 10, 2026, last disclosed stock worth more than $3 million and will earn a $1 million base salary with bonus and equity targets that could push his annual pay near $5.9 million.
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