First Saturday Lime does not have a publicly confirmed net worth, since it’s a privately held family company that has never filed financial disclosures. Based on the company’s Shark Tank valuation and the revenue figures it has reported since, its value likely falls somewhere between $1 million and $4 million today.
That range comes from real numbers, not a guess pulled from thin air. Here’s how it breaks down, what actually happened with the Shark Tank deal, and where the business stands now.
What was First Saturday Lime worth on Shark Tank?
On Shark Tank, First Saturday Lime was valued at $1 million going into the pitch. Founders Jana McDaniel, Zac McDaniel, and Jessica Jacobs asked for $100,000 in exchange for 10% equity, a straightforward ask that puts the whole company at $1 million using simple math (100,000 divided by 10%).
The pitch didn’t stay that clean for long. Robert Herjavec and Mark Cuban passed early. Kevin O’Leary said he was out too, joking that the name made no sense: “You’ve got to explain why a frog and a Saturday and a lime have anything to do with each other.” Lori Greiner liked the product but wanted a bigger slice, offering $100,000 for 33.3% equity, and guest shark Daniel Lubetzky joined her on the same terms. The founders countered at 25%, and neither Lori nor Daniel would move off a third of the company.
That’s when Kevin changed his mind. He jumped back in and matched the 25% counteroffer, taking the deal at $100,000 for 25% equity right as Lori and Daniel were about to win it. That agreement values the company at $400,000, since $100,000 divided by 25% equals $400,000.
So there are two numbers tied to the show: a $1 million implied valuation going in, and a $400,000 post-money valuation once Kevin’s terms were accepted on camera.
Did the Kevin O’Leary deal actually close?
No. Handshake deals on Shark Tank are not final. After the cameras stop, investors run due diligence on the company’s finances, contracts, and paperwork, and either side can walk away if something doesn’t line up. In this case, the $100,000 investment for 25% equity that Kevin O’Leary and the First Saturday Lime team agreed to on stage never went through.
The company hasn’t said publicly why the deal fell apart. Shortly after the episode aired, First Saturday Lime posted on social media thanking O’Leary for the offer and expressing hope that his backing would help them reach more customers. That partnership never materialized. First Saturday Lime kept 100% ownership and moved forward without Shark Tank money in its bank account.
This outcome is common on the show. A pitch can still deliver real value even without a closed check, because the airtime itself sends a wave of new customers to a small company that previously had almost no national exposure. That’s exactly what happened here.
How much revenue does First Saturday Lime make now?
First Saturday Lime does not publish audited financial statements, so any revenue figure is an estimate built from public retail placement and reporting after the show. Estimates for current annual revenue land in the range of $800,000 to just over $1 million.
A few concrete facts support that range. The product now sells in more than 600 garden centers nationwide, including at major retailers like The Home Depot, where it’s listed under Outdoors and Pest Control categories. It’s also available at Walmart and directly through the company’s own website. The brand costs about $1.60 to manufacture per bag and retails for around $19.99, a margin that leaves plenty of room for growth even at modest volume.
First Saturday Lime’s national retail footprint, built after a single national TV appearance, is the clearest evidence of the company’s growth. Distribution at major chains is a far stronger signal of real revenue than any single net worth estimate.
The company has also picked up press coverage beyond Shark Tank, including features in Better Homes and Gardens, Pets+, and USA Today, which helped keep sales momentum going well past the initial post-air spike that most Shark Tank companies see and then lose.
What is First Saturday Lime’s estimated net worth today?
Estimated valuations for First Saturday Lime today range from about $700,000 to $4 million, depending on the method used and how much revenue growth is assumed.
The table below lays out the different approaches and what each one produces.
| Method | Assumption | Estimated Value |
|---|---|---|
| Post-Shark Tank valuation, compounded | $400,000 base, 15% yearly growth | ~$700,000 |
| Revenue multiple (conservative) | $800,000 revenue x 1x | ~$800,000 |
| Revenue multiple (typical CPG) | $1 million revenue x 2 to 3x | $2 million to $3 million |
| Revenue multiple (high end) | $1 million revenue x 4x | ~$4 million |
None of these numbers come from the company itself. Small consumer product companies that sell through retail typically get valued at somewhere between one and four times annual revenue, depending on growth rate, margins, and how much of the business depends on one or two big retail accounts. First Saturday Lime’s mix of retail and direct-to-consumer sales, plus its wide range of uses (lawns, gardens, chicken coops, home perimeters), gives it a broader base than a single-use product would have, which supports a valuation on the higher end of that range.
Who owns First Saturday Lime?
First Saturday Lime is fully owned by its three founders: sisters Jana McDaniel and Jessica Jacobs, and Jana’s husband, Zac McDaniel. Because the Shark Tank deal with Kevin O’Leary never closed, no outside investor holds equity in the company. All three founders grew up in a farming family in Okarche, Oklahoma, where their father ran a limestone business. He used natural lime-based methods to manage pests on the farm, and that family formula became the starting point for the product the sisters and Zac eventually developed with a chemist into a non-caustic, patent-pending version safe for use around kids and pets.
Keeping full ownership means the founders keep every dollar of profit and control every decision about where the brand goes next, but it also means they’ve grown the company without the marketing budget or retail connections that a shark’s investment might have brought.
Is First Saturday Lime still in business?
Yes. First Saturday Lime is active and selling as of 2026. The company sells its core lime-based pest repellent through its own website, Amazon, and physical retail locations including The Home Depot and Walmart. You can find full product details and application instructions on the First Saturday Lime official site, which lists specific coverage rates for lawns, gardens, chicken coops, and home perimeters.
The product itself has stayed close to its original formula: a blend of lime and limestone that dries out insects and their eggs on contact, without the caustic burn of traditional hydrated lime. The company holds a patent on its manufacturing process, though not on the underlying product formula itself, which remains available for anyone to attempt to replicate.
Frequently asked questions
Did First Saturday Lime get money from Shark Tank?
No. Kevin O’Leary agreed on air to invest $100,000 for 25% equity, but the deal never closed after the show. First Saturday Lime did not receive any Shark Tank investment funds and kept full ownership.
What company did Kevin O’Leary invest in from First Saturday Lime’s episode?
None. Although O’Leary struck a deal on stage with First Saturday Lime, the agreement fell through during post-show due diligence, so no investment was finalized.
How much is First Saturday Lime worth in 2026?
No official figure exists. Estimates based on revenue and retail growth put its current value between roughly $1 million and $4 million, though the exact number depends on which valuation method is used.
Is First Saturday Lime sold in stores?
Yes. It’s available in more than 600 garden centers nationwide, including The Home Depot and Walmart, along with the company’s own website and Amazon.
Who owns First Saturday Lime now?
Sisters Jana McDaniel and Jessica Jacobs, along with Jana’s husband Zac McDaniel, own 100% of the company. No outside investor holds equity since the Shark Tank deal never closed.
Conclusion
First Saturday Lime has no confirmed public net worth, but the numbers point to a company worth somewhere between $1 million and $4 million today, built entirely without the Shark Tank investment it appeared to land on air. The founders still own 100% of the business, sell through major retailers including The Home Depot and Walmart, and generate close to $1 million a year in revenue from a product that hasn’t strayed far from the family formula it started with.
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