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Lit Handlers Net Worth 2026: What the Shark Tank Brand Is Worth Now
Shark Tank

Lit Handlers Net Worth 2026: What the Shark Tank Brand Is Worth Now

By Abdullah
September 15, 2026 8 Min Read
Comments Off on Lit Handlers Net Worth 2026: What the Shark Tank Brand Is Worth Now

Lit Handlers is worth an estimated $1.3 million to $2.6 million in 2026, and $2 million is a fair middle figure. The company now sells as Drink Handlers, and founder Destiny Padgett still runs it from Buna, a small town in Southeast Texas.

One fact changes the whole picture. The $200,000 deal Padgett made with Daymond John on Shark Tank never closed, so no Shark owns a piece of the business. Here is how the Lit Handlers net worth estimate works, what happened after the show, and where the brand stands today.

What is the Lit Handlers net worth in 2026?

Lit Handlers is worth about $1.3 million to $2.6 million, based on its Shark Tank valuations and its sales. It’s a private company, so it doesn’t publish its finances. For a business like this, net worth really means market value: roughly what a buyer would pay for the whole company.

Shark Tank put two price tags on it. Padgett asked for $200,000 in exchange for 10 percent, which values the company at $2 million. The offer she accepted, $200,000 for 20 percent, values it at $1 million. At the time, Lit Handlers expected about $780,000 in sales for the year.

Divide each price by those sales and you get a multiple, a quick way to compare what a company is worth with how much it sells. Apply the same two multiples to the sales level the company reached later, and you get today’s range.

BenchmarkCompany valueMultiple of yearly sales
Padgett’s ask: $200,000 for 10%$2 millionAbout 2.6x
Accepted offer: $200,000 for 20%$1 millionAbout 1.3x
Same multiples on $1 million+ in yearly sales$1.3 million to $2.6 million1.3x to 2.6x

By 2022, Lit Handlers was bringing in more than $1 million a year. That puts its value between $1.3 million and $2.6 million. If sales have kept climbing since then, both ends of that range move up.

Key takeaway: The two Shark Tank valuations work like a floor and a ceiling. With more than $1 million in yearly sales, Lit Handlers is worth roughly $1.3 million to $2.6 million, and no Shark owns any part of that value.

How did Lit Handlers start?

Lit Handlers grew out of a chain of small businesses Destiny Padgett built to support her daughter. She comes from a family of business owners: her dad ran a welding company and her mom ran a photography business. Padgett dropped out of beauty school and lost her daughter’s father while she was pregnant. She moved back in with her parents in Texas, set on supporting her baby on her own.

How did Lit Handlers start?
Source: meaww

She went to work doing permanent makeup and lash extensions, and in 2010 she opened a children’s boutique. In 2013, her parents gave her a Silhouette cutting machine for Christmas. She used it to make vinyl “born and raised” state designs and sold them on Etsy.

The koozie idea started with a free-shipping order. Padgett was about $3 short of free shipping on vinyl supplies, so she added a few blank can coolers to her cart. She figured out how to heat-press designs onto them and sold monogrammed coolers through deals on Jane.com. Then she launched a website called Blank Can Coolers, selling blank coolers in packs of 5, 25, and 100.

Customers kept asking for patterns, so she added them and renamed the shop Lit Can Coolers. The trademark for that name was denied because of a conflict with another company. Rather than just pick a new name, she changed the product. She designed a sleeve with a built-in handle and a small pocket, hand-sewed the first samples, and officially launched Lit Handlers in 2017.

What happened on Shark Tank?

Padgett pitched Lit Handlers on Season 12, Episode 25 of Shark Tank, the season finale, which aired on ABC on May 21, 2021. The episode was filmed in 2020, so the sales figures in her pitch were for that year.

She asked for $200,000 for 10 percent of the company. By the taping, Lit Handlers had made $630,000 in sales that year and was on track for about $780,000. What she wanted most was a partner to help land licensing deals.

Mark Cuban, Lori Greiner, and Robert Herjavec passed, since the business was already growing well without them. The other two Sharks turned it into a bidding war:

  1. Kevin O’Leary offered $200,000 for 20 percent.
  2. Daymond John offered $200,000 for 25 percent.
  3. O’Leary raised his ask to 25 percent as well.
  4. John dropped back to 20 percent, but only if Padgett said yes on the spot.

She said yes right away. On paper, that deal valued Lit Handlers at $1 million, half of her $2 million ask.

Did the Daymond John deal close?

No, the Daymond John deal never closed. A Shark Tank deal is a handshake on camera, and the paperwork comes after filming. John was willing to finalize it at the terms from the show, but Padgett decided not to go through with it.

Did the Daymond John deal close?
Source: foxbusiness

Her reason was simple. The company kept doing well with her making the calls, and she didn’t want to answer to a partner. John and his team stayed friendly and helped with questions, but no investment was ever made.

That choice matters for the company’s value. Lit Handlers reached seven-figure sales without any outside investors, and no Shark holds the 20 percent stake from the show. At a $2 million valuation, that stake alone would be worth about $400,000.

How much money does Lit Handlers make?

Lit Handlers passed $1 million a year in sales by 2022, up from the roughly $780,000 it expected in 2020. The company doesn’t share exact numbers for later years, but the way it grows says a lot.

Most of the growth comes from free social media. The brand posts Instagram Reels and TikTok videos, and in 2022 it spent only about $200 a month on paid ads across Facebook and Instagram. Low ad costs usually mean more of each sale turns into profit, which supports a higher value.

Even the Shark Tank spot came from an ad. The show’s producers found Lit Handlers through an Instagram ad that Padgett had aimed at people who work on the show.

Retail and custom work add more. By 2022, the company’s sleeves were stocked in every Academy Sports + Outdoors store, more than 250 locations, with handled versions next in line. Lit Handlers has also filled custom orders for businesses like Trader Joe’s, and Good Morning America featured the brand in August 2020. Reruns of the Shark Tank episode have brought small sales bumps, too.

Behind the scenes, the setup is lean. Padgett and her manager design the repeating patterns in-house, a factory in China makes the products, and orders ship from the company’s warehouse in Texas.

Is Lit Handlers still in business?

Yes, Lit Handlers is still in business in 2026, now under the name Drink Handlers. The old LitHandlers.com address forwards to the new site, and the brand still promotes its Shark Tank appearance. You can buy from the Drink Handlers online store, on Amazon, or from shops that carry the line wholesale.

Is Lit Handlers still in business?
Source: techiegamers

The range goes far beyond basic koozies. There are Handlers for mini cans, slim cans, bottles, coffee cups, water bottles, pint glasses, and half-gallon jugs. There are also sleeves with carrying straps for 30- to 40-ounce tumblers, pint ice cream holders, lunch totes, beach totes, backpacks, car coasters, and keychains.

Prices stay low. Most Handlers cost $8.49 to $9.99, keychains and car coasters sell for $4.99, and neoprene beach totes run $34.99. The company also makes custom Handlers, such as branded ones that vacation rental hosts give guests as souvenirs.

What is Destiny Padgett’s net worth?

Destiny Padgett’s personal net worth isn’t public, so any exact figure would be a guess. The part that can be measured is her company. Because the Shark Tank deal never went through, none of Lit Handlers’ estimated $1.3 million to $2.6 million value went to Daymond John.

Selling isn’t off the table either. As of 2022, Padgett would sell if the right offer came along, and her daughter already wanted to run the company someday. For now, she still leads Drink Handlers with a small team in Texas.

Frequently asked questions

What is Lit Handlers’ net worth after Shark Tank?

The Lit Handlers net worth after Shark Tank is an estimated $1.3 million to $2.6 million in 2026. That range applies its two Shark Tank valuations, $1 million and $2 million, to yearly sales that passed $1 million by 2022.

Did Daymond John invest in Lit Handlers?

No. Destiny Padgett accepted Daymond John’s offer of $200,000 for 20 percent on Shark Tank, but the deal never closed. John was willing to finalize it, and Padgett chose to keep running the company without an investor.

Is Lit Handlers still in business?

Yes. The company is still operating in 2026 under the name Drink Handlers and is based in Buna, Texas. It sells through DrinkHandlers.com, Amazon, and wholesale shops, and the old LitHandlers.com address forwards to the new site.

What episode of Shark Tank was Lit Handlers on?

Lit Handlers appeared on Season 12, Episode 25, the season finale, which aired on ABC on May 21, 2021. The same episode featured Dino Don, Copper Cow Coffee, and Super Potty Trainer.

How much do Lit Handlers cost?

Most Drink Handlers sleeves cost $8.49 to $9.99, depending on the size. Keychains and car coasters sell for $4.99, and neoprene beach totes cost $34.99. Orders over $35 get free shipping on the company’s website.

Conclusion

The Lit Handlers net worth estimate for 2026 is $1.3 million to $2.6 million, with $2 million as a fair middle figure. That range comes from the two Shark Tank valuations applied to yearly sales that passed $1 million by 2022. The company now sells as Drink Handlers, keeps adding products, and has no Shark among its owners, because the Daymond John deal never closed. Higher sales since 2022 would push the figure up.

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