The founder behind the Diamond District’s most-watched jewelry brand
Maksud “Trax” Agadjani, the man behind TraxNYC, is most believably worth somewhere between about $10 million and $25 million. There is no official, verified figure, so treat any exact number you see with a healthy dose of doubt. What we can say with confidence is that his money comes from a real, working jewelry business in the heart of Manhattan, plus a large social media following that keeps the brand in front of millions.
Below is a plain look at who he is, where the money actually comes from, and why the guesses floating around are so wildly different. If you have seen his videos or spotted his quick cameo in Uncut Gems, this fills in the money side of the story.
So what is Trax NYC actually worth?
A fair, grounded estimate for Agadjani’s personal net worth is roughly $10 million to $25 million. That range reflects a profitable specialty retailer, high-margin custom work, and years of steady content that feeds sales. It is a wide band on purpose, because private business owners do not publish their books, and a jeweler’s wealth sits partly in inventory whose value shifts with gold and diamond prices.
Quick takeaway: think of it as a range, not a single number. Around $10M–$25M for the person is the honest answer. Anything more precise is guesswork dressed up as fact.
You will see far bigger headline numbers elsewhere. Some pages toss out figures near $300 million. Those tend to blur the line between the value of a whole business and the cash in one person’s pocket, and they rarely show any math. When you strip out the hype, the sensible middle lands in the low tens of millions.
Who is Maksud “Trax” Agadjani?
Agadjani was born in Baku, Azerbaijan, in 1986. His family moved to the United States in the early 1990s, and he grew up in New York during the height of the city’s hip-hop era. That culture pulled him toward bold, custom jewelry, and the nickname “Trax” came from a graffiti tag he used as a kid.
He started small. As a teenager he stood on West 47th Street with a little case of jewelry, then began photographing pieces and selling them on eBay with only a modest amount of startup cash. In 2003 he founded TraxNYC and set up shop in the Diamond District, the block-long stretch of Manhattan that handles a huge share of the country’s diamond trade.
Most people first saw his face in 2019. He appeared in the Safdie brothers’ film Uncut Gems, playing a Diamond District jeweler named Yussi alongside Adam Sandler. The role barely counted as acting, since it mirrored his real job, but the exposure introduced him to a huge mainstream audience.
Where does the money come from?
His wealth rests on a few clear pillars. Each one feeds the others, which is part of why the brand has held up.
- Custom jewelry sales. TraxNYC builds one-of-a-kind diamond chains, pendants, grills, rings, and watches. Custom work carries fatter profit margins than off-the-shelf pieces, and it keeps customers coming back.
- A large online catalog. The company grew from a single street case into a Diamond District operation carrying over 14,000 items, sold worldwide through its website, not just to walk-ins.
- Social media and YouTube. With millions of followers across platforms, his videos double as free marketing. Ad revenue and brand deals add income, but the bigger payoff is the steady stream of buyers each video sends to the store.
- Celebrity and athlete clients. High-profile customers in music and sports bring attention and pricier orders, which lifts both revenue and the brand’s reputation.
The content piece matters more than it looks. A single popular video explaining how diamonds are priced, or breaking down a rapper’s chain, can pull in new customers for years. That is a marketing engine most independent jewelers simply do not have.
The person vs. the company: two different numbers
Here is the split that clears up most of the confusion. Maksud Agadjani the person and TraxNYC the company are not the same pile of money, and mixing them up is how a $15 million jeweler turns into a “$300 million” headline.
| What it measures | Personal net worth | Company revenue |
|---|---|---|
| Whose money | What Agadjani personally owns | What the whole business takes in |
| Rough figure | About $10M–$25M | Annual sales in the tens of millions |
| What’s inside | Cash, property, personal assets, his stake in the firm | Every sale before costs, staff, and inventory are paid |
Revenue is not profit, and profit is not net worth. A business can move a lot of money and still leave the owner with a modest personal fortune once rent, staff, and stock are paid for. So when a page quotes a giant number, ask whether it is talking about the man or the shop. Usually it is quietly counting the whole company, or just making it up.
Why the net worth estimates jump around so much
Search his name and you will find figures from a few million to several hundred million. There are real reasons the numbers scatter, and none of them require a conspiracy.
His business is private. TraxNYC does not file public earnings, so every figure outside the company is an estimate, and estimates differ.
A jeweler’s wealth moves with the market. Much of the value is inventory, so it rises and falls with gold and diamond prices from one month to the next.
Social platforms only show income ranges. Follower-based tools estimate ad earnings in broad bands, which is a slice of the picture, not the whole thing.
Some pages count the company as the person. Rolling total business value into “net worth” inflates the number fast, which is where the biggest figures come from.
If you want to see how estimates for public figures are usually framed, the reference site Celebrity Net Worth lays out the approach: known income, visible assets, and reasonable assumptions, rather than a hard, audited total. For a private jeweler, that same method points to a range in the low tens of millions.
The 50 Cent lawsuit and what it cost
One event tested the brand more than any other. In October 2024, rapper Curtis “50 Cent” Jackson sued Agadjani and TraxNYC for $5 million, claiming the jeweler used his name and image to sell chains modeled on 50’s famous diamond cross, making it look like an endorsement that never existed.
The case ended in May 2025. Agadjani posted a public apology across his social platforms and even taped a printed copy to his Manhattan storefront, admitting he had used the rapper’s name and image without permission. 50 Cent then dismissed the lawsuit with prejudice against Agadjani and the company, meaning it cannot be refiled, and each side covered its own legal costs. No damages were paid. You can read the full account of the apology and dismissal for the details.
For the money question, the takeaway is simple. A $5 million judgment could have dented his finances, but it never landed. The brand kept its audience, and the episode became just another chapter in a very public career.
Frequently asked questions
Is Trax NYC the same as Maksud Agadjani?
Not exactly. TraxNYC is the jewelry company; Maksud “Trax” Agadjani is its founder and president. “Trax NYC net worth” usually refers to his personal wealth, which is roughly $10M–$25M by grounded estimates.
How did Maksud Agadjani make his money?
Mainly through TraxNYC, his custom jewelry business in Manhattan’s Diamond District. Custom diamond pieces, a large online catalog, and millions of social media followers that drive sales all feed his income.
Was Maksud Agadjani really in Uncut Gems?
Yes. He appeared in the 2019 film Uncut Gems as a Diamond District jeweler named Yussi, alongside Adam Sandler. He is a real jeweler, so the role closely mirrored his actual job.
Did 50 Cent win his lawsuit against TraxNYC?
No money changed hands. After Agadjani issued a public apology in May 2025, 50 Cent dismissed the $5 million suit with prejudice against him and the company. Each side paid its own legal costs.
Why do net worth figures for Trax NYC vary so much?
Because the business is private and much of a jeweler’s value sits in fluctuating inventory. Some sources also count the whole company as personal wealth, which pushes figures far higher than a realistic personal estimate.
Conclusion
The honest answer is a range, not a headline. Maksud “Trax” Agadjani is most credibly worth around $10 million to $25 million, built from a profitable Diamond District jewelry business, high-margin custom work, and a social media following that keeps buyers flowing in. Ignore the giant numbers that quietly count the whole company as one man’s fortune. A good result here is understanding the range and why it exists, rather than trusting any single figure someone hands you.
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