SoaPen’s last documented valuation is $1 million. That figure was set in October 2021, when founders Amanat Anand and Shubham Issar walked into the Shark Tank and asked for $100,000 in exchange for 10% of their kids’ soap company. SoaPen is privately held, publishes no financials, and has not announced a raise at a higher price since. So $1 million remains the only number with hard terms behind it.
Anything above that is an estimate built on assumptions. Here is what the valuation rests on, what the business was really selling, and where the company stands now.
What is SoaPen’s net worth?
About $1 million on paper, based on the terms of its 2021 Shark Tank deal.
For a small consumer brand, “net worth” usually means one of two things: what an investor recently agreed to pay for a slice of the company, or assets minus debts. SoaPen has never disclosed the second, and the first is the Shark Tank number. Asking $100,000 for 10% values the whole business at $1 million. Guest shark Nirav Tolia’s counter-offer kept the same 10% for the same $100,000, so the headline valuation never moved.
| SoaPen at a glance | |
| Founders | Amanat Anand and Shubham Issar |
| Founded | 2015, Brooklyn, New York |
| Shark Tank episode | Season 13, Episode 4, aired October 29, 2021 |
| The ask | $100,000 for 10% equity |
| The deal | $100,000 for 10%, plus $1 per unit sold until $200,000 was repaid |
| Shark | Nirav Tolia, co-founder of Nextdoor |
| Sales at taping | About $85,000 since launch |
| Valuation implied | $1 million |
How much was SoaPen selling before Shark Tank?
About $85,000 in total sales since its 2019 launch, which is what made the pitch a hard sell.
The margins looked fine. A three-pack cost a little over $4 to make and sold for $14.99 at the time. The problem was volume. The founders had spent nothing on marketing, and their biggest sales spike had come from a single magazine feature in 2019 that cleared 5,000 units in about three weeks. They had been running ads on Amazon for two months but could not give Mark Cuban a return figure when he pushed.
That is the detail the sharks kept circling. A product people like is not the same as a business that knows how to sell.
Did the Nirav Tolia deal actually close?
There is no public record that it did.
All five sharks passed at the table. Kevin O’Leary and Lori Greiner both called it too early. Mark Cuban liked the product and said the founders did not yet know how to sell it. Anand and Issar walked out without an offer, and Tolia changed his mind moments later, caught them in the hallway, and offered the $100,000 for 10% with a $1 royalty on every unit until he had recovered $200,000. They took it.
The royalty was the real cost of that deal. At a dollar a unit, Tolia would need 200,000 units sold before the payments stopped.
That dollar matters more than it sounds. On a three-pack that cost a little over $4 to produce, a per-unit royalty eats a visible slice of gross profit on every sale until the $200,000 is cleared. It is a common structure for sharks backing an early business: it protects their money without demanding more equity.
Handshake deals on the show still have to survive due diligence, and many quietly fall apart. What did land was a different check: SoaPen raised $150,000 in seed funding through the MassChallenge accelerator in early 2022.
What has SoaPen launched since the show?
The line has grown from one product into a small kids’ hygiene range.
The broadcast did what a Shark Tank slot usually does. Stock sold out fast, and the founders spent the following months restocking rather than scaling. Once supply caught up, they rebuilt around three channels: their own site, an Amazon storefront, and wholesale through Faire, with a discount program for teachers that pushed the pens into classrooms.
In late 2023 they added pink and purple pens to the original pear, berry and tangerine trio. In 2024 came a children’s board book, Alpy’s Sneeze, about handwashing, plus a set of color-wheel socks aimed at teaching younger kids to match colors. Bundling those together lifted the average order value, which is the sensible move for a brand whose single product sits under $30.
Pricing has moved up with everything else. The standard three-pack now sells for $24.99 on SoaPen’s own store, against $14.99 at the time of the pitch.
Is SoaPen still in business in 2026?
Yes. The store is live and taking orders, and the three-pack, the socks, the book and several bundles are all listed for sale.
A few items, including the limited five-color pack, show as sold out, and the range is tighter than it was at its widest. The core product is unchanged: a soap-filled pen kids draw on their hands with, then scrub off over 20 to 40 seconds, which happens to match the CDC’s 20-second handwashing guidance. That timing is the whole design idea, and it is why the product has stayed relevant to schools and parents long after the episode.
What are Amanat Anand and Shubham Issar worth?
Neither founder has published a personal net worth, and neither has sold the company.
The useful way to think about it: they still hold the large majority of a business last valued at $1 million. Even owning it outright, their equity in SoaPen would be worth well under a million dollars each on that basis. The two met studying industrial design at Parsons School of Design in New York, both grew up in New Delhi, and they built the first version of the pen after winning a UNICEF design challenge in 2015. They have since been named to Forbes 30 Under 30. That is recognition, not cash.
Why one clean net worth number is hard to pin down
Private companies do not have to tell anyone what they earn, and SoaPen has not.
Three things muddy the water. First, revenue and net worth get treated as the same thing, and they are not: a company turning over $500,000 a year might be worth more or less than that depending on margin, debt and growth. Second, a Shark Tank valuation is a pre-money price on a deal that may never have completed, so it describes an ambition as much as a value. Third, projecting a fixed annual growth rate forward from 2021 produces a tidy-looking figure that has nothing underneath it.
Set against that, the confirmed record is short: an $85,000 sales history at taping, a $1 million valuation on the deal, and $150,000 of seed money the following year. A brand that has since added three products and moved into wholesale is plausibly bigger than it was in 2021, but plausible is not measured.
The honest position: $1 million, as of the deal, with no confirmed change since.
Frequently asked questions
Did SoaPen get a deal on Shark Tank?
Yes. Guest shark Nirav Tolia offered $100,000 for 10% equity plus $1 per unit sold until he recouped $200,000, and the founders accepted. There is no public confirmation that the deal was completed after filming.
How much is SoaPen worth in 2026?
Around $1 million, based on its 2021 deal terms. The company has not disclosed revenue or announced a new funding round at a higher valuation, so there is no verified newer figure.
Is SoaPen still selling?
Yes. Soap pens, color-wheel socks, the Alpy’s Sneeze board book and bundles are available on its website and through Amazon and wholesale channels, though some packs show as sold out.
How much does SoaPen cost?
A three-pack of soap pens is $24.99 on the company’s site, with free shipping on orders above $30. Bundles that combine pens, socks and the book cost more.
Who are the founders of SoaPen?
Amanat Anand and Shubham Issar, industrial designers who met at Parsons School of Design in New York. They developed the pen after winning a UNICEF design challenge in 2015 and have been named to Forbes 30 Under 30.
Conclusion
SoaPen’s net worth is best stated as roughly $1 million, the valuation set by its 2021 Shark Tank ask and matched by Nirav Tolia’s offer of $100,000 for 10% plus a per-unit royalty. The company was small at the time, around $85,000 in lifetime sales, and it has since added colors, socks and a children’s book while continuing to trade. Until it raises again or opens its books, that $1 million is the only figure worth quoting.
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